Dunkin Donuts has been noted for thier "Keep it Coolatta" facebook campaign that encouraged facebook fans to take pictures of themselves with their Coolata drinks. In an effort to promote their coolatta drinks select fans with the best coolatta pictures received giveaways daily.
I think that this was a successful campaign because it allowed people to interact with their drinks making the product come to life. They could pull their phone out and share a small piece of Thieu experience with other people while entering a contest to win prizes like a flat screen tv.
Blogger Jennifer Van Grove pointed out that twitter was not included in this campaign as she was very curious about that and I have to say that this is where this campaign fell short.
Twitter is the perfect place for people to share small bites of their day with others. If their where to choose only one major social networking website to include Twitter may have been a better choice. I personally do not interact with the companies I am fans of on facebook so I do not think people like me could be reached by this campaign. On the other hand, think Tweets have a ripple effect that would have gotten a lot of people mobilized with their coolatas
I love your post. I actually never heard of this campaign. (I think it is because I don't drink Dunkin). There were a few grammar issues in this. You forgot a period in the last sentence and Twitter should be capitalized!
ReplyDeleteI agree with you totally. Twitter is a better vehicle for getting a mass message out. However, you never know what went on behind the scenes. Maybe Dunkin Donuts and Facebook made some sort of "exclusive" deal. I never heard of this campaign either. Great way to win a flat screen!
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